How Do Colors Affect Online Purchases?

By on January 11, 2013

For many online shoppers, poor website design, navigability and poor overall design is a reason why they choose not to purchase from a particular website. In fact, 52% of online shoppers say they have not returned to a certain website because of the overall aesthetics of the site. Did you know that just simple color changes can improve conversions on your website? For instance, changing your call-to-action button to orange can create impulsive behavior, causing users to subscribe, buy, or inquire whatever it is your call-to-action leads them to. Using the color teal or navy green can help improve comfort of online shoppers on a budget. How is color used on your business’s website? Check out this great infographic on how colors influence shoppers around the web.

color influences purchasing decisions

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