Latest Facebook ‘Like’ Statistics [Infographic]

By on November 18, 2012

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Did you know 87% of people Like brands on facebook? If your business is not already on facebook, this statistic alone proves that now is a good time to make it happen. 75% of people feel more connected to a brand if they Like them on facebook. Having fans on facebook can also be great exposure to new customers, as 69% of those surveyed say they have Liked a brand just because a friend did.

Brands also need to be careful on facebook. 73% of those surveyed say they have ‘Unliked’ a brand because that brand posted to frequently. Those surveyed also cited bad customer service, or stopped liking the brand in general as reasons why they unliked their  facebook pages. 22% said they have been too embarresed to Like a brand publicly on facebook. The top 3 products they said they would be too embarresed to like were adult novelty items, diet/weight loss products, and health & wellness products.

3 Top ways brands get more non-likers to Like them were (1) More giveaways (2) Posting less often and (3) Letting them hide that they Like the brand.

See the full infographic below:

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