Super Bowl Ads Gain More Attention Using Social Media

By on February 7, 2012

The Super Bowl XLVI ads have gained more social media attention in 2012 than ever before. Companies are finding that by creating “buzz-worthy” commercials, their advertisements are receiving extra views thanks to social media by using non-television outlets such as YouTube. Facebook users can now share their favorite commercials with friends with a few clicks. Companies are taking note because of the rapidity or social media and the amount of extra views they can acquire for virtually no additional cost. At $3.5 million for a 30 second spot (roughly $117,000 per second), companies are more than happy to create some extra (free) buzz surrounding their ads. This year, super bowl ad buzz was generated faster than ever, and some of the more popular commercials scored big time. Here are some of this years leaders:

H&M – David Beckham Bodywear

109K Social Media comments or shares in the 45 minutes following the original airing. 83% were from female users.

Chrysler – It’s Halftime in America (feat. Clint Eastwood)

96K Social Media comments or shares in the 45 minutes following the original airing.

Doritos – Man’s Best Friend

http://www.youtube.com/watch?v=STb6ZSo5CPw

71K Social Media comments or shares in the 45 minutes following the original airing

 

Also adding to the buzz this year is USA Today’s Super Bowl admeter, which allows users to watch and rate all of the Super Bowl commercials. They can also easily share with their friends using the “Make It Social” button. The winner of the 2012 USA TODAY Facebook Super Bowl Ad Meter will be declared at 10 p.m. ET and 7 p.m. PST on February 7 at usatoday.com.

@wigisocial
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WigiSocial.comAbout the Author: WigiSocial.com

WigiSocial.com is everything for businesses on social media marketing, mobile business, search engine optimization, and eMarketing.


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