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The Case for Negative Reviews: Always See the Glass Half Full
Social media has transformed the effectiveness of B2B marketing in many ways, one of which being real-time reviews from customers and fans in an entirely public sphere. While these reviews are (hopefully) positive, there’s always that one...
- Posted 1637 days ago
How Social is B2B? [Infographic]
We already know social media can be used as a valuable marketing tool to generate new business and influence interaction with potential customers. But how valuable is social media marketing for business-to-business? This Infographic explores some of...
- Posted 1650 days ago