The Mobile Lives of College Students INFOGRAPHIC

By on February 26, 2013

Smartphone Usage of College Students Infographic

It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous.

 

What’s the importance of understanding mobile usage? 

 

Think about where your smartphone is from the time you wake up until the time you go to sleep at night.  If you’re anything like me, it’s either in your pocket or within a couple feet of you at all times.

This is huge for us marketers, because it’s your direct connection to consumers nearly every second of the day.  This is where consumers check social media, see your emails, find where you’re stores are located, browse your inventory, compare prices at the point of purchase, talk to friends, organize meetings, and so on.  This is where consumers do everything.  Simply put: If you’re ignoring mobile, you’re ignoring your consumers.

The infographic below delves into a huge and important segment of smartphone users: college students.  How many college students own a smartphone?  When do they use their phones?  Do they use smartphones primarily for work or for leisure?  Just a few of the many questions addressed with this infographic!

This is an infographic you can’t miss, especially if younger consumers make up your target market.

 

Key Statistics from the Infographic

 

Mobile Smartphone Use by College Students

Jonathan PayneAbout the Author: Jonathan Payne

Jonathan Payne (@SocialGamePlan) is the founder of My Social Game Plan, a social media marketing blog aimed at helping small businesses and digital marketers build their online presences. Grab the Social Game Plan Newsletter and never miss a beat when it comes to social media.


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