Yelp Cracking Down on Fake Reviews

By on October 18, 2012

With a recent surge of “fake” or purchased reviews of businesses, Yelp has decided to take action. Many businesses have been tempted to purchase fake reviews, now a regularly offered service around the internet. “This pretty much breaks every rule in the book, not to mention it’s just wrong to mislead consumers with fake reviews,” said Yelp in a blog post released Thursday. Now, if a business is caught purchasing a fake review, an alert will be posted on that business’ page warning consumers, “We caught someone red-handed trying to buy reviews for this business”. The alert will remain on the business’s Yelp page for 90 days, or even longer if it wasn’t their first offense. Yelp hopes this will stand as a deterrent to keep businesses from tricking consumers by having non-realistic reviews of their business place.

Yelp uses a “Review Filter” to find the imposter reviews, which works around the clock. It can also track reviews coming from the  same IP address, which may cause a business to get flagged. “Rest assured we are not going to let a few bad apples spoil the bunch

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2 Comments

  1. Klara Richmond

    October 18, 2012 at 4:57 pm

    I know a business that used to buy yelp reviews all the time. This is good news for the users of yelp.

  2. Xasimj

    October 24, 2012 at 12:56 pm

    Just what I needed

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